DoiT

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FinOps
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What is DoiT?
DoiT is a FinOps platform that automates and optimizes cloud cost management for AWS, Google Cloud, and Azure, helping organizations maximize efficiency and control cloud spending.

Profile

DoiT Cloud Intelligence is a comprehensive FinOps platform that combines advanced analytics with human expertise to optimize cloud infrastructure across AWS, Google Cloud, and Microsoft Azure. Founded in 2011 and managing approximately $2 billion in cloud spend across 4,000+ customers globally, the platform has established itself as a certified FinOps Foundation member with over 1,100 cloud certifications across its team. DoiT addresses the critical challenge of managing multi-cloud costs while maintaining operational efficiency, reliability, and security. The platform distinguishes itself through intent-aware optimization that considers business context alongside cost metrics, delivering comprehensive visibility and automated optimization capabilities that extend beyond traditional cost management tools.

Focus

DoiT solves the fundamental challenge of managing cloud spending across multiple providers while correlating infrastructure costs with business outcomes. Organizations struggle with lack of visibility into spending patterns, inability to act on optimization recommendations due to missing business context, and operational friction between engineering and finance teams. The platform serves cloud-driven organizations from startups to enterprises, addressing distinct stakeholder needs: finance teams require accurate forecasting and budget management, engineering teams need performance-aware cost optimization, and platform teams require specialized tools for containerized workloads. DoiT enables organizations to treat cloud infrastructure as a strategic asset by providing unified visibility, automated optimization, and the expertise necessary to implement recommendations without compromising reliability or performance.

Background

DoiT International was founded in 2011 by Vadim Solovey, initially providing specialized cloud services training and support for complex workloads. The company evolved from professional services to develop a sophisticated software platform automating cloud cost optimization and operations management. In 2019, Charlesbank Capital Partners made the first outside investment, catalyzing rapid expansion from two countries to eighteen, growing the sales force and annual bookings by over 10X. The company operates as a fully remote organization with over 600 employees spanning 14+ countries. DoiT maintains strategic partnerships with AWS, Google Cloud, and Microsoft Azure, achieving AWS Managed Services Provider Program Designation and maintaining SOC 2 and ISO 27001 compliance certifications.

Main features

Multi-cloud cost analytics and allocation

DoiT Cloud Analytics transforms raw billing data from AWS, Google Cloud, and Azure into business-meaningful insights through flexible cost allocation and dimension analysis. The platform ingests both cloud provider billing data and third-party sources including Databricks, Datadog, and Snowflake, consolidating all IT spending into unified visibility. Organizations allocate costs to teams, applications, or cost centers using hierarchical tagging strategies, with support for split billing on shared resources enabling accurate chargeback models. The analytics engine maintains extended historical data retention for trend analysis and forecasting, while DataHub enables correlation of infrastructure costs with business metrics such as revenue or transaction volume, calculating unit economics that reveal true cost per business outcome.

Automated commitment and discount optimization

Flexsave eliminates the operational burden and financial risk of managing AWS Savings Plans and Reserved Instances by automatically optimizing discount mechanisms in real-time. Traditional commitment programs require organizations to forecast capacity months in advance and commit to fixed levels for one to three years, creating waste through overcommitment or missed savings through undercommitment. Flexsave continuously monitors workload utilization and adjusts coverage to deliver equivalent savings of AWS one-year discount rates while maintaining complete flexibility without long-term commitments. The system operates through DoiT's reseller relationship with AWS, automatically qualifying workloads running approximately 90 percent of the time and supporting services including EC2, ECS, EKS, Fargate, Lambda, SageMaker, and RDS.

Kubernetes resource optimization and governance

PerfectScale autonomously right-sizes Kubernetes workloads across all major cloud providers and self-hosted distributions, addressing the specialized complexity of container resource management. The platform uses real-time workload metrics to continuously optimize container resource requests and node configurations, balancing application performance against infrastructure waste. Oversized container requests result in wasted capacity while undersized requests cause throttling and performance degradation; PerfectScale eliminates this manual optimization work by analyzing actual utilization patterns and automatically adjusting resource allocations. The platform delivers infrastructure cost reductions while improving reliability through intelligent workload distribution across availability zones, automated node right-sizing, and optimization of autoscaling policies, operating completely cloud-agnostic based on workload-specific metrics.

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